Wix Vs Squarespace: which is best option for you?

Wix vs Squarespace review

Something that you can realize soon after deciding to start your first website is that choosing the right website builder is essential and more complicated than you might think.

With so many options available in the market, most of which probably look the same at first glance, it’s hard to know which one to choose. You don’t want to pick the wrong one, waste time building your website, and eventually find out that you need to switch to another website builder. So be sure to set aside time to consider all of your options carefully.

If you’re trying to decide between Wix and Squarespace, you are in the right place. We know that finding and comparing your options can be quite challenging and time-consuming, so we’ve got the job done for you.

In this guide, you’ll find out what you need to know about Squarespace and Wix to make your decision. Start at the beginning, or go to the sections that are most relevant to you.

1. General overview of Squarespace and Wix:

To give you an idea of ​​what every website builder can and can’t offer you, here’s a quick comparison of the pros and cons of Squarespace and Wix:


                               ADVANTAGES                        DISADVANTAGES
1.Very professional and high-quality models 1.No Free version available
2.Advanced blogging platform 2.Not as easy to customize as some other website builders
3.Good eCommerce plans available 3.The low number of models available
4.Integrated analytical dashboard 4.One level of navigation


5.Responsive designs for mobile optimization 5.Lack of integration with PayPal – Stripe only.



1.Simple and intuitive interface 1.Unable to switch from the chosen model
2.No need of any technical and design knowledge. 2.No access to source code
3.The large number of professionally designed models to choose 3.Limited blogging platform options
4.Separate mobile optimization view 4.Bad e-commerce functionality.
5.The expanded app market for additional features


What is the best part about Squarespace and Wix?

There are many benefits to using Squarespace, such as its e-commerce plans and advanced blogging platform, so it’s hard to think of a single reason why you should be using it. But, if you had to narrow it down to its best feature, there’s one that stands out: Modern Squarespace Templates.

Most people agree that Squarespace’s selection of high-quality templates is a big part of why they chose it over other website builders because you can create a beautiful, professional, and responsive website even without any knowledge. Technical or design.

Wix’s template templates are also a great feature, but the best part about Wix is ​​that it’s quite easy to use. It’s a simple drag-and-drop website builder that’s easier to customize than Squarespace, and you don’t need any technical or design knowledge to use it.

So how do you know which strengths are best to have? Squarespace or Wix? Well, it all depends on what you are looking for in a website builder.

For example, people who are new to building websites and just want something simple and easy to use likely prefer Wix. And people who want a professional website to start a small online store tend to prefer Squarespace.

How easy it is to use Squarespace and Wix?

Website Builder Squarespace allows you to build a professional-looking website without any technical knowledge, but it’s not the easiest website builder to use. The main problem is that while you don’t need to know how to code if you just use the templates as they are, you will need to know how to code if you want to customize anything.

Of course, there are some tutorials for beginners that can help you out, but if building your website involves a lot of customization, and you’re still struggling to use Squarespace after the free trial, it’s probably best to skip ahead to something easier, like Wix.

Wix Website Builder is one of the simplest online programs for building a website and is incredibly easy to use. It doesn’t take long to learn the basics, so you’ll be able to create a professional-looking website in no time. You don’t need any technical knowledge to use its simple drag-and-drop interface either.

If you want something a little more advanced, you might prefer Squarespace. But, in terms of ease of use, Wix is ​​clearly the better option.

Who should use Squarespace and Wix?

Squarespace is an excellent option for commercial businesses, small and large private websites, and small businesses that want an online store. It is especially useful for event pages, restaurants, and creatives (e.g., photographers, artists, designers, musicians, etc.). The blogging platform is known to be the second-best after WordPress, so it’s an excellent option for bloggers as well. Squarespace is not for medium or large businesses looking for a highly customizable platform.

Wix is ​​a great option for newbies, freelancers, and small businesses. It is more useful for creatives who want to build an online portfolio, hobbyists, and small businesses who don’t need an online store. Of course, you can still use Wix to build an online store, but you won’t get as much out of it as you would with Squarespace, which has more advanced eCommerce plans.

How scalable are Squarespace and Wix?

All Squarespace plans include unlimited bandwidth and storage. Suppose you want to sell digital products (e.g., e-books, audio files, etc.). In that case, the maximum file size is 300MB, with audio files limited to 160MB and file downloads limited to 20MB. Your website is limited to 20 pages on a personal level or 1000 pages on all other plans. If you plan to add a lot of information to your website, Squarespace recommends using a blog rather than pages.

Unlike Squarespace, Wix does not include unlimited storage. The largest amount it offers is 20 GB on the eCommerce plan and the VIP plan; however, it does have unlimited pages on all Premium plans. It also includes unlimited bandwidth, but only for unlimited plans and VIP plans.

What kind of reputation do Squarespace and Wix?

Squarespace and Wix both have solid reputations and generally positive reviews in the business world and among users, but they are well known for different things. While Squarespace has gained a reputation for its outstanding designs and the learning curve users experience early on, Wix has built a reputation for keeping your data safe and incredibly easy to use.

Do Squarespace and Wix have a money-back guarantee?

Try the 14-day free trial before deciding on a plan, as Squarespace doesn’t have a money-back guarantee. They assume that the free trial will give you enough time to test it out and decide whether you want to continue using it or not.

Unlike Squarespace, Wix has a money-back guarantee for all Premium plans. If you’re worried that you won’t have enough time to test it out first, Wix may be the best option as there is no time limit on Wix’s free plan. But if you’ve decided to use Squarespace, be sure to make the most of the free trial.

Have they won any awards?

Squarespace won the 2015 Innovation By Design Awards for Web Design and was named by many as one of the Best Companies to Work for in New York City in 2015. It also won four awards at the 18th Annual Webby Awards in categories following: Web Services & Applications, Better Visual Design – Aesthetic Website, Web Services & Applications (People’s Voice), Better Home / Home Page (People’s Voice).


Here’s a quick overview of Squarespace’s Design Features and Templates :

Over 40 templates and over 20 cover layouts to choose from

Responsive designs for mobile optimization

You can switch to a different model at any time and work on multiple designs at the same time.

Squarespace’s templates are not only beautiful, professional-looking, and responsive, but they’re also tailored to meet specific needs. Three different types are available: website templates, store templates, and cover page layouts.

Squarespace website templates focus on showcasing your business or idea on the one hand and on showcasing your products on the other. Store templates are specially designed for online stores, but you can also choose from website templates on a business plan. If you are on a cover page plan, you can choose from over 20 layouts explicitly designed for cover pages.

Here’s a quick overview of Wix’s Design Features and Templates :

More than 510 models to choose from

Models are unresponsive, but Wix has a separate mobile edit page.

You cannot switch to another model once you have chosen one.

Wix has a wide variety of professional-looking templates for different industries, with categories and subcategories to help you find the right one. For example, click on the Business category. You can choose from the following subcategories: Consulting & Coaching, Services & Maintenance, Advertising & Marketing, Automotive & Cars, Real Estate, Finance & Law, Technology & Applications & Animals & Animals.

What is best for you? which is better?

Designs and Templates from Squarespace or Wix?

Well, let’s compare them. First of all, Wix has many more models available than Squarespace, so you may have a better chance of finding the perfect model with Wix. But, while there aren’t that many options, Squarespace’s awesome templates are hard to ignore. While Wix wins in terms of quantity, Squarespace wins in terms of quality.

Second, you can have responsive designs that are automatically optimized for mobile if you’re using Squarespace, while you can’t if you’re using Wix. However, you can use Wix’s separate mobile editing page. So ask yourself the question: do you want to spend less time on mobile optimization, or do you want advanced mobile editing options that give you more control over what your customers see?

Third, Squarespace lets you tweak the templates, so you can experiment to see which works best. But, Wix doesn’t allow it. Unfortunately, if you change models on Wix, you will lose all of your content and have to start over.

Wix and Squarespace both have their advantages, but if you’re looking for the best features and high-quality design templates that will stand out from the crowd, you should use Squarespace.


Here’s a quick overview of the different plans available with Squarespace and Wix:

Overview of Squarespace and Wix plans:


No free version (only 14 days free trial)

Cover page plan

Websites – Personal plan and business plan

Online Stores – Basic Ecommerce Plan and Advanced Ecommerce Plan


Free plan

Premium Plans – Connect Domain Plan, Combo Plan, Unlimited Plan, Ecommerce Plan, VIP Plan


It’s important to factor in pricing before making your decision, so let’s take a closer look at each plan.

All plans:

All Squarespace plans include unlimited bandwidth and storage, a free custom domain (with annual purchase), a mobile-optimized website, powerful website analytics, and 24/7 customer support.

Plan of the cover page starting from $ 3 / month:

The Squarespace cover page plan is perfect for those who want a simple home page. It includes a page with a customizable layout, two contributors (including the site owner), an integrated mobile design, and a free custom domain for one year.

Squarespace Cover Page Plan Details

Personal plan. $ 12 / month per year, or $ 16 month to month:

The Squarespace Personal Plan is an excellent option for those who want a small website and need more than the cover page plan can offer. With this plan, you can add 20 pages, galleries, and blogs. You have access to both website templates and cover layouts as well. And you can also accept donations & sell unlimited products with a 3% sales transaction fee.

Business plan. $ 18 / month per year, or $ 26 month to month:

If you want to focus on your idea or business first and then showcase your products, Squarespace’s business plan is for you. It’s better for businesses than the personal plan, but it’s simpler than eCommerce plans. You can add an unlimited number of pages, galleries, and blogs and have contributors. You can also sell an unlimited number of products with a 2% sales transaction fee and have access to the Developer Platform, $ 100 Google AdWords Credit, and free Google Business Email.

Squarespace Business Plan Details

Basic e-commerce plan. $ 26 / month per year, or $ 30 month to month:

Squarespace Core Ecommerce Plan includes everything in the business plan except this one, which contains powerful business analytics, label printing through Shipstation, built-in accounting through Xero, and no fees transaction. It also gives you access to advanced inventory, orders, tax, and discount options. This plan is an excellent option for those who are planning to expand their business.

Advanced e-commerce plan starts from $40/month if you buy a yearly plan or $46 per month for the monthly plan.

For larger online stores, you may want to switch to this plan. In addition to everything in the Basic Squarespace Ecommerce Plan, the Advanced Ecommerce Plan includes automatic recovery of abandoned payments and real-time carrier shipping.


Now, let’s take a closer look at each of Wix’s plans.

Wix Pricing Plan Details

All plans:

All Wix plans include unlimited pages and access to the mobile editor. All of Wix’s premium plans include Google Analytics, free hosting, premium support, domain login, custom favicon, and mobile edition.

Free plan:

Wix’s free plan is a great option if you want to test Wix before proceeding, or if you just want a personal website, but not so much if you want a professional website, as Wix displays branded ads on your site and your website. URL is also Wix branded. You have unlimited pages and full access to the Wix editor and templates, but the storage limit is 500MB, and the bandwidth limit is 1GB.

Connect domain plan. $4/month for two years, $4.50/month per year, or $ 7month-to-month.

The Connect Domain Plan is Wix’s most basic Premium plan. The difference between this plan and the free plan is that the latter allows you to transfer your current domain to Wix.

Combined plan. $ 8/month for 2years, $8.50/month per year, or $12 month-to-month.

Wix recommends the combo plan for personal projects rather than a business. It includes everything in the Connect domain plan, plus 2GB of bandwidth, 3GB of storage, and a free domain for one year. It also removes Wix ads.

Unlimited plan. $ 11.50 / month for 2 years, $ 12.50 / month per year or $ 16 month-to-month.

According to Wix, the unlimited plan is perfect for entrepreneurs and freelancers who don’t need an online store. In addition to everything included in the combo plan, it comes with 10 GB of storage and unlimited bandwidth. It also has two cool business apps: the Form Builder app ($ 48 value) and the Site Booster app ($ 60 value).

E-commerce plan. $ 15 / month for 2 years, $ 16.50 / month per year or $ 20 month-to-month.

Wix’s eCommerce plan includes everything in the unlimited plan and 10 GB of bandwidth, 20 GB of storage, and an online store. It is the best plan for small businesses.

VIP plan. $ 23 / month for 2 years, $ 24.50 / month per year or $ 30 month-to-month.

It is the ultimate plan. The Wix VIP Plan includes everything in the eCommerce plan, unlimited bandwidth, 20 email campaigns per month, and a professional site review.

What is the best option for you? Squarespace or Wix?

So which one offers better plans? Squarespace or Wix?

The answer to this question will vary depending on what precisely you want to do with your website. But, let’s compare the most important points.

First, the obvious difference is that Wix has a free plan and Squarespace doesn’t; however, that doesn’t necessarily mean Wix is ​​the best option. Unless your website is for personal use only, Wix’s free plan is not a great choice because its branded ads will harm your business website. Squarespace, on the other hand, is ad-free.

Second, there is the actual price difference. If you are looking for the cheapest option, then Wix may seem like the best option. Even though Squarespace costs more, it comes with some great features that are well worth the extra cost.

For example, if we compare Squarespace’s business plan ($ 18 / month per year) with Wix’s VIP plan ($ 24.50 / month per year), the Squarespace plan is actually cheaper and includes more advantages.

Third, Squarespace gives you more bandwidth and storage than Wix. While all Squarespace plans include unlimited bandwidth and storage, Wix only offers unlimited bandwidth and unlimited plan and VIP plan. It might not be the best option if you plan to grow your business.

Based on these points, Squarespace seems like the best option if you want a professional website with growth potential. But, again, it all depends on what you need. For example, you may prefer Wix if you just need a simple plan for a personal project and don’t need unlimited bandwidth and storage.

Whether you choose Wix or Squarespace, it’s best to determine earlier whether you want to commit to it or not and then stick to it. It’s more profitable that way.


To determine the popularity of Wix and Squarespace, let’s look at the numbers:



Squarespace was founded in 2003

It has more than 500,000 sites are hosted in Squarespace.

It has over a million paying customers.


Wix was founded in 2006

It has more than 87 million users.

It has 2.12 million paying customers.

It’s also important to consider what users think of Wix and Squarespace, so here’s a rundown of the most common points they raise:

Squarespace and Wix reviews:


I enjoyed using Squarespace’s powerful editor to create compelling websites.

I appreciated how uploaded images are instantly resized to size and how developers can access CSS and HTML.

I found it easier to use with the previous experience, but it is not suitable for beginners.

Gave generally positive but not perfect reviews due to poor customer service and too many issues

I would recommend it to others mainly because of these features: powerful eCommerce tools, no knowledge of coding, design and beautiful templates, flexible and scalable – for any business size.


I loved the incredibly easy to use drag and drop editor.

Enjoyed creating attractive websites without any coding knowledge

We appreciated the excellent customer support, design capabilities, and payment processing functionality.

Reviewers found it so user-friendly that they described it as fun to use

Complaints were rare until the change of new editor, which is slow and frustrating to use


Popularity doesn’t necessarily mean something is better, but it can help you make up your mind. Keep in mind that the numbers may not be exact because they are always changing. And also, keep in mind that Wix’s whopping 87 million users include those who signed up for the Free Plan and those who don’t actively use it.

Wix and Squarespace have gained a lot of popularity and positive feedback since their inception. Although complaints are rare, it is important to consider negative comments as you may run into the same issues as others.

The main issues people have had with Squarespace are that it isn’t suitable for beginners and customer support isn’t the best. These two issues combined don’t inspire a lot of confidence in newbies as they may struggle to use Squarespace and won’t find any help they need.

People have the main issues with Wix relate to changing the new editor, which users described as slow and frustrating to use, unlike the old editor. But, while the experts have criticized it, they are confident that Wix will solve these problems.

Based on these points, along with positive user feedback, Squarespace appears to be more popular with those who already have some technical background and don’t need a lot of help. In contrast, Wix seems to be more popular with those who want a simpler solution and a more comfortable platform.

So if you are a beginner, you will most likely prefer Wix with its easy to use interface. And if you’ve got coding knowledge or some other website building experience, you’ll most likely choose Squarespace with its more advanced options.

Main Features and Customer support:

To give you an idea of ​​the difference between the main features of Squarespace and Wix, here’s a quick overview:



Modern models

Style editor

Integrated mobile websites

Changing models

Customizable content layouts

Image manager

CDN included

Responsive Image Loader

Getty Images integration

Image SEO

Gallery blocks

Video in galleries

Audio collections

Socially connected

Easy import

Custom WYSIWYG editor

Automatically responsive designs

Full-screen edit

User data collection

Site control

Intuitive drag and drop editor

Mobile friendly

Free hosting

Custom domain

More than 500 models created by designers

Over 40 unique galleries

Parallax 3D Effects

Unlimited web pages

HTML embed code

Facebook Apps

Personalized Google mailbox

Private and protected web pages



Setup: Getting a Squarespace website is easy. All you need to do is add your name and email address. Design – Getting a Wix website is easy too. You can use your email address or a social account (Facebook or Google).

Custom domain name: All plans include a free custom domain for the first year. Custom domain name option available only with Premium plans.

Website Security – PCI Compliant and SSL Enabled. All data is stored on Squarespace’s secure servers. Website Security – PCI Compliant and SSL Enabled. The websites are stored on Wix secure servers. TRUSTe certified. Complies with the Safe Harbor framework of the EU and the United States and Switzerland.

Mobile Optimization: Templates are automatically responsive and work on any mobile device. Mobile Optimization – It does not automatically optimize for mobile but has a dedicated mobile edit page.

SEO – SEO-friendly. Markup and XHTML available. You can customize the URL of each page. SEO – Limited SEO. You can optimize page titles, meta descriptions, and alt tags.

Gateway Integration – Stripe’s only payment gateway. Gateway Integration – PayPal, WebMoney, Skrill, Authorize.Net, PayU Latam (Latin America only), or offline payment option.

Social Media Integration: It integrates with a wide range of social media options. Social Media Integration – It has a social bar and various apps.

Ecommerce: All plans include an online store and allow you to sell an unlimited number of products. Website plans have a sales transaction fee, but eCommerce plans do not. E-commerce – The e-commerce plan includes an online store; however, we do not recommend using Wix if you want to sell online. The main problem is that there is only one fixed delivery rate option. If you still want to use Wix, try a companion app like Ecwid to increase functionality.

Blog: The blogging platform is quite comprehensive. You can schedule posts and import blog content from Blogger, Tumblr, Squarespace 5, and WordPress. Blog – The blogging platform is basic and not SEO friendly. You can schedule posts, but you can’t import blog content.

Web Hosting: All plans include fully-managed cloud hosting. Web Hosting – Wix also hosts on its servers.

Apps and Widgets – Useful blocks for things like OpenTable and BandsInTown. For anything not included, you can add your code. You can also use additional features, such as gallery widgets and social media widgets. Apps and Widgets – The Wix App Marketplace offers over 260 apps and widgets.

Navigation Depth – Only one depth level. Navigation depth – A maximum of two levels.

Monetization: Add Google AdSense, AdWords, Overture, or banner ads. Monetization – Add Google AdSense, banner ads, or affiliate links.

Newsletter Tool – You must sign in to a MailChimp account. Newsletter Tool – You can use Wix’s ShoutOut.

Contact Form – Customizable contact form creator available. Contact Form – Simple contact form generator available.

Forum: You can add a Muut forum via HTML code. Forum – You can use an app.

HTML Editor – HTML code editor block available. HTML editor – You can use an application.

Password Protection: You can protect each website page with a personal password. Password Protection – You can also protect each website page with a unique password.

Storage space – Unlimited for all plans. Storage space – 500MB to 20GB, depending on which plan you are on.

Visitor statistics: Use the Squarespace Analytics app or set up Google Analytics. Visitor statistics – the Web-Stats application is available in the free plan. Google Analytics is available on Premium plans.

Multiple Languages: You can enter any language in the editor, but the interface is only in English. Various Languages ​​- Website text can be entered in any UTF8 compatible language. The editor is available in 15 languages.

Customer support: – No phone support. Email support is available within one hour. Live chat is available 24/7, but sometimes there are long lines. An extensive knowledge base, walkthroughs, video tutorials, and a Q&A section is also available. Once a month, there are individual workshops with the team in New York. Customer Support – No live chat support. An extensive knowledge base, walkthroughs, video tutorials, forums, and a 24/7 help center are available. Telephone support is available Monday through Friday, 6 a.m. to 5 p.m. Pacific Standard Time. The VIP plan gives you access to a VIP team who will answer your calls.


If you’ve read this article from start to finish, you’re probably already leaning more towards Wix or Squarespace, but here are our final recommendations:

We recommend Squarespace for people who want to build great looking websites that don’t need a lot of customization, especially for portfolios, event pages, artists, designers, and small businesses. Ecommerce plans are quite expensive, but if you want a simple, reasonably priced, professional-looking website, the cover page plan or personal plan is a great option.

We recommend Wix for people who want to build their first website but don’t have any technical or design knowledge. Choose Wix if you want a website builder that’s so easy to use it’s more fun than frustrating. If you’re looking for something more advanced or with more eCommerce tools, try Squarespace or check out other options.

But, as we repeat, choosing a website builder is a big decision, and it all depends on your specific needs. So use this post as a guide, but don’t just take our word for it. Also, you might be interested in reading our comparison of Squarespace website builder and WordPress software.

We strongly recommend that you try the Squarespace Trial and Wix Free Plan for free before making any decisions. Search, experiment, and find the one that’s right for you.

We hope you have found this article useful, and good luck with building your website!

Do you prefer Wix or Squarespace? Do you have other reasons for choosing one over the other? We would love to hear them, so please share them in the comments below.

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